Outdoor Revenue up 3.5% in third quarter 2013

The Outdoor Advertising Association of America reports that US outdoor revenues rose 3.5% during the third quarter of 2013.  Outdoor revenues grew slightly less than the 4.1% growth in US GDP in the third quarter.  Outdoor revenues have risen for 14 straight quarters and outdoor has performed better than most other US Media sectors since the 2009 recession.

US Outdoor revenues up 5% in second quarter 2013

US outdoor advertising revenue rose 5% in the second quarter of 2013 compared to the same period in 2012 according to a Outdoor Advertising Association of America press release.  Outdoor industry revenue growth is impressive compared to 0% growth for the US radio industry during the second quarter and 2.5% growth for the US GDP during the same time period.  I suspect the growth in outdoor revenues is driven by firming rates as well as the installation of digital signs.

Outdoor Revenue up 4.5% during first quarter 2013.

Outdoor ad revenue rose 4.5% to $1.4 billion in the first quarter of 2012 according to the Outdoor Advertising Association of America.  The outdoor sector's improvement exceeded US radio revenues (flat for the first quarter according to Radio Advertising Bureau).  Outdoor revenues also grew faster than the 1.1% growth in US GDP during the same time period.