Monday, January 27, 2014
Small Business Ad spending to increase 10% in 2014
Here's a link to a Media Life Magazine Article which predicts that small and medium sized businesses will increase their advertising by 10% in 2014. Much of the increase is going to online/digital but I suspect that savvy billboard operators will be able to capture a share as well. The study's author finds a high use of facebook among small and medium sized businesses. If your outdoor business is not using facebook you"re missing a cheap way to tell your story to potential advertisers.
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