A recent article on the public restaurant chain Cracker Barrel says the company is a huge billboard advertiser. Cracker Barrel caters to travelers and billboards are great at reaching travelers. Here's a direct quote from Cracker Barrel's most recent 10-k:
"Outdoor advertising (i.e. billboards and state department transportation signs) is the largest advertising vehicle we use to reach our traveling and local guests. In 2013 we had over 1,600 billboards and this expenditure accounted for 49% of our tortal advertising spend."
Get in touch with Cracker Barrel if you have signs near their stores.
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